Birchbox

Beauty for you, by you.

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Overview

Birchbox is a monthly beauty subscription service that sends subscribers a personalized mix of 5 deluxe samples from a variety of brands. It is one of the pioneers of the beauty box model. Subscribers fill out a profile to tailor their selections and can sometimes choose one of their samples or opt for a pre-curated box. The service focuses on discovery and trying products before buying the full size.

✨ Key Features

  • Personalized box based on a beauty profile
  • 5 deluxe samples per month
  • Mix of makeup, skincare, and haircare
  • Option to choose a sample or a curated box
  • Shop for full-size versions of samples on their site

🎯 Key Differentiators

  • Pioneering brand in the beauty subscription space
  • Focus on well-rounded discovery across hair, skin, and makeup
  • Simple, straightforward sampling model

Unique Value: Offers a simple, personalized, and affordable way to discover and sample a variety of new beauty products each month.

🎯 Use Cases (3)

Trying a variety of beauty samples Discovering new brands in a low-commitment way For beginners building a beauty routine

✅ Best For

  • Personalized discovery of beauty samples

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Users who want full-size products
  • Users who want deep customization or to pick all their items

🏆 Alternatives

Ipsy GlossyBox

Compared to Ipsy, Birchbox has historically offered less customization but often features a different set of brands. It remains a straightforward, no-fuss option for sample discovery.

💻 Platforms

Web iOS Android

🛟 Support Options

  • ✓ Email Support

💰 Pricing

$20.00/mo
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